So you've written content with lots of research, interesting images also may be a video or two. Most bloggers launch their blogs right after they're done writing and wait for it to gain some traction or perhaps tweet the content and then move on to their next project. This is what we call a "leave it to the fate" content promotion strategy. SEO companies in Chennai have their bloggers promote their content for them. This strategy happens when content is written and left to fail or succeed on its own self. Often this only leads to failure as content however interesting it is, requires additional promotion. How much ever effort is put into the content, let's say it has many interesting unknown facts put out properly with a good presentation. It still wouldn't make it as much as a content with a good marketing strategy. You can find some of the strategies to promote your content in the best way possible, which will allow you to get a lot of traction. Top digital marketing companies in Chennai have their own content promotion strategies. The fundamental rule to remember before getting into the list of strategies is to spend 40% of your effort into writing content and 60% into promoting your content. The strategies to promote your content are as follows:
Contact an Influencer for a Quote
If you have connections with a
celebrity or two, this is one of the best ways to make use of them. Using a
celebrity quote in your content is one of the effective ways to promote your
content since this is not a very common thing among other blogs. Also, people
that come to read to your content will find it more intriguing to read your
content looking at a celebrity's quote. Send them a formal mail and request
them about quoting them in your blog and once you've got their permission, you're
all good to go.
Mention the Experts in your Content
While stating all the numbers, stats
and facts, it is recommended that you also mention the person or the resource
of the content. People would want to know more about a specific topic in your
content which could be explained better with the help of the experts if you
have mentioned them in your blogs.
Contact your Fans
Every piece of content on the internet
has its own group of people that follow it all the time. Leveraging, this is
not a bad thing to do; this is how marketing works. Contacting your fans and
encouraging them to share your content is a very effective way to promote your
content. Make sure you don't make them feel alienated by sending bulk emails or
any such things. The best way to do this is to send a personal note to every
fan of yours, which will make them feel exclusive.
Dropping a "personal note" for your Customers
Very few websites of blogs do this.
Leaving a note for your consumers without asking for anything in return is a huge
add on for your content. Otherwise, you could also send a "thank you"
or a "quick hello" email to your consumers will make them want to
visit your content more often. Only some website that have their websites
handled by the digital marketing companies in Chennai use this
strategy as it is not a very common strategy.
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