Facebook Monetize! Gently turn your Followers, Like
and View into Cash. Facebook declared several updates aimed to benefit top
content creators and influencers better manage their visible presence and
monetize both Facebook and Instagram content. It’s uncomplicated to see why
video drives higher engagement rates, causing people to spend more time on the
video platform and wisely keep them coming back persistently to watch videos.
Video drives higher engagement rates, for a notable example, look at YouTube’s
enormous success. Despite Facebook having nearly a billion more active users
but people are spending more time on the YouTube platform. Noticing this shift
to video-content, Facebook also started to focus on its video content offering
for both Facebook and Instagram users.
At PIQUED Digital Media, A Digital Marketing Company in Chennai, we have experimented largely on these rules and policies, below
extent of the article highlights our inference and learnings from the same.
Last year, Instagram launched IGTV (Instagram
Television) in possible hopes to get video creators who have an active presence
on both YouTube and Instagram to start posting their video content within IGTV.
Now additionally, Facebook had made efforts to expand its watch content to
commit people to spend more time on YouTube.
YouTube offers significantly more opportunities to
increase your audience and monetize your content. For Facebook to challenge in
a similar space as YouTube in terms of dedicated video engagement, the platform
is offering more opportunities for the video creator to differentiate
themselves.
Facebook’s creator Studio is a platform that allows
creators to energetically manage to post, monetize content and interaction with
followers in one centralized location. Based on user feedback, Facebook rolled
out an enormous range of widely requested monetization.
All
New Monetization Section
Facebook is establishing productive steps to help
video creators and publishers to monetize content. It is simultaneously concentrating
to naturally drive an enormous audience to watch, the site’s videos hub with
original content. This recent feature generously allows creators to view and
professionally manage all monetization assets in one simple platform. It
enthusiastically supports the creators to view their monthly earnings, earnings
per post and eligible for monetization. Facebook provided access to the Ad
Breaks for more creators (in the US). This completed Monetization section is
established for the creators who are creating longer, original content that
encourages audience engagement and retention.
Audience
Retention Insights
You may not believe it, but influencers and content
creators depend on analytics as much as marketers do to increase their
following and engage existing fans. Now, Facebook is presenting new insight to
the creators to understand their demographics, user behaviour, User interest
and how long audiences spend watching their videos.
Check
Your Monetization Eligibility Status
There are a few alternative ways to make money from
the content you post on Facebook. To be eligible your entire page and its
content must adhere to the below rules for monetization. Your page needs to
follow 3 Main sets of rules to be eligible to monetize your content on
Facebook:
#1
CONTENT MONETIZATION POLICIES
This rule applies to the content. This includes
rules against sexual, graphics, violent and criminal content. However, content
appropriate for Facebook, in general, is not necessarily for monetization. To
make money from their content creators and publishers need to observe that
Partner Monetisation Policies and Content Monetisation Policies.
#2
PARTNER MONETIZATION POLICIES
This rule is typically imposed at the page level and
addresses the behaviour of your page as a whole, including the rules for the
content you create for your page, how the content is shared and how your page
receives and makes online payments. These rules apply to behaviours, Pages, and
Payments.
#3
FACEBOOK COMMUNITY STANDARDS
Facebook is a place where people feel empowered to
communicate, and we take our role seriously in keeping abuse off our service.
Community standards outline what is and are not allowed on Facebook. This
policy is based on the feedback about public safety, technology, and human
rights. The goal is to create a place for expression and give people a voice.
Empowering the community and bringing the world closer together depends on
people’s ability to share diverse thoughts, experiences, ideas, and
information.
Options
for Ad breaks
· Mid-roll ad breaks (appears during the
video)
· Pre-roll ad breaks (appears before the
video begins)
· In-place, where people go to watch
videos, like search or watch list
· Non-Interruptive images to appear below
videos without stopping the content
However, Facebook’s algorithm will decide which
format a best suit each video based on who is viewing it and the type of
content.
Check
your Ad Break’s eligibility.
Learn whether you can use ad break in your videos
and this is applicable to pages where the public videos in certain languages
and countries.
· You should pass and remain compliant
with Facebook’s Partner Monetisation Policies.
· Your Facebook Page should maintain at least
10,000 followers.
· Must be
at least 18 years old.
· You must live in an ad break an eligible
country.
Final
Thought
However, Social media platforms are quickly
realizing the audience's behaviour and thoughts and adding new video features
isn’t enough to establish their website the new go-to source for video
entertainment. Social media is encouraging users to produce content and
creators to enjoy a presence on social platforms with features that drive added
value to them outside of what they’re already receiving.
We, at PIQUED Digital Media - Digital Marketing Company in Chennai are always learning new ways
to get through the muddle and offer marketing guidelines to the business in
town. Check out our blog page for more such Insights
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