Interesting Facts About Email Marketing in 2020

Every day our email inboxes are loaded with automated email, ads which are besides giving another task to do work namely, marking them all as unread without reading or unsubscribing them. It’s is important that email should be personalized to the reader and filled with interesting graphs. E-mail is one of the platforms which have evolved tremendously over the years. E-mail marketing creates trust, loyalty and brand awareness. E-mail marketing involves creating a bond with existing customers or new customers. It is widely used for promoting new promotions or persuading customers to buy more products and can also be used for sharing third-party ads. But despite all these pros most of the e-mails gets listed in consumers spam mails among all other mails. To ensure all of your promotional mails are read reach out to best digital marketing company in Chennai.There widely two types of Transactional e-mails and direct e-mails.

Let me list out various kind of email marketing which can be used to build a relationship with the audiences to improve your business.

TYPE-1 TRANSACTIONAL E-MAILS

Transactional e-mails are the ones sent to the customer, based on his or her action with the company. To get transactional messages the primary purpose of the company should be to facilitate, complete or confirm a commercial transaction that the customer has agreed, along with other narrow transactional messages. It also includes dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts. The purpose of the transactional e-mail is to convey information regarding the action triggered by the user. This kind of e-mail allows extending the email relationship with customers or subscribers, to answer questions, or to cross-sell or up-sell products. Transactional e-mail support also gives the ability to companies to include promotional messages within the body of transactional messages. This also includes user-targeted and personalized e-mail messages and running specific campaigns.

TYPE-2 DIRECT E-MAILS

Direct mail deals with e-mail whose sole purpose is to promote the campaign (product catalogue or an offer). Companies usually have a list of customer’s mail-id or they rent it from other sources. Have a powerful Call To Action button that encourages a quick look at your brand’s offerings.

This article is for those who’re ready to prepare email marketing and if you are searching for a company to promote your business digitally, we are one among the top 10 digital marketing companies in Chennai.

 COMPARISON OF TRADITIONAL MAILS

E-mail marketing is common among companies for several reasons it has got both advantages and disadvantages

Advantages :

· E-mail marketing is significantly cheaper compared to traditional e-mail

· Business and organization that send a high volume of e-mail can use an ESP (email service provider) for gathering information about the ones to whom the e-mail is sent. This helps the business to grow on the needs of the consumer.

· Almost half the American population sent an open e-mail every day, the no. of e-mails opened and sent between 1 am and 5 am outnumbers the number of e-mails sent on the rest of the day.

Disadvantages:

· Company should consider not violating spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM). A consumer receives around 90 spam emails a day, so this rate decreases the effectiveness of e-mail marketing.

However e-mail marketing got developed as an effective mode of communication, users increasingly started to refer to it as spam, so they started to filter those spam mails. Marketers later had to develop to push content to another side without getting avoided by any filters.

Everybody thinks that e-mail is just like other social media to share messages, pictures, video clippings or a file but more than this it can be effectively used for sharing promotional offers for the marketing of a business. Online marketing companies in Chennai is here to help you to grow on the various social media platform. E-mail marketing is a huge platform to get consumers but online digital marketing companies in Chennai work out every detail to ensure conversions. If you have queries send a message and our experts will be reaching you soon.