LINKEDIN MARKETING FOR YOUR BUSINESS

LinkedIn though the term is coined in 2004, In its purest form it has real power to connect with highly professional people around the world. What is LinkedIn? LinkedIn is an American based company that provides employment-oriented services that operates via websites and mobile apps. This platform mainly used for professional networking, job seekers and employers posting job offers. LinkedIn allows members to create a profile with their qualifications and alma mater.

How to use LinkedIn for ads?

LinkedIn can help your business to reach a powerful business audience. They have two times the buying power then the regular audience. LinkedIn’s recent update allows you to choose specific type content advertised e.g. brand awareness, lead generation, or engagement.

Types of LinkedIn ads:

Advertise on LinkedIn with the platform’s different self-serve ad format:

#Type 1: Sponsored Content

Sponsored ads are nothing but essentially promoted by LinkedIn posts. Sponsored content has three different formats image ads, video ads, and carousel ads.

#Type 2: Direct Sponsored Content

The difference between a sponsored content and Direct Sponsored Content is that this does get posted on your LinkedIn page feed. These posts don’t resemble like a regular LinkedIn post. This is an advantage; for starters, you tailor the ad to a specific targeted audience. Also, you can test different intentions without mucking up your page.

#Type 3: Sponsored E-mail

This delivers the targeted messages to the inbox of LinkedIn profiles. According to LinkedIn, this is more useful in driving conversions than E-mail ads. LinkedIn members can opt-in to receive in mails.

#Type 4: Text ads

LinkedIn Text ad appears on the right side rail and top banner of a desktop. This ad includes headline, blurb and a small square image. These ads are measured pay-per-click or cost-per-impression.

#Type 5: Dynamic ads

LinkedIn Dynamic Ads also appear in the right rail except for important difference, each ad can uniquely target their profile with their photo along with their names getting tagged.

Dynamic ad format includes followers, job, content, and company spotlight ads.

LinkedIn Audience Network

Linked Audience Network is a feature that allows its users to target their desired audience with sponsored content on thousands of partner’s websites and apps. You can enable this feature so that your ad gets featured outside LinkedIn too. LinkedIn advertising partner solutions.

If running self-serve ads isn’t enough then try considering LinkedIn Advertising Marketing Partner Program. This program features handpicked marketing partners who help you to meet your marketing goals, whether you need targeting audience, boosting engagements or scaling your campaigns. 

Above all, remember that LinkedIn is a professional platform to generate employment or opportunities but more than that it can be used for marketing ads as well. Always build a meaningful network and glean insider expertise for establishing your brand. We at, PIQUED the digital marketing agency in Chennai is here to help you to grow on the various social media platform. We have been ranked in the top 10 digital marketing company in all over the Chennai is here build professional community on LinkedIn. Try it today drop a message, our team is here to help you.