It’s not too hard to see
why video is so popular among people these days. The first thing which comes to
mind about the video is that it’s easy –to – digest format that gives our eyes
a rest from the overabundance of textual information. Videos are one which
makes your audience to engage energetically than textual information online.
The basic definition of video marketing is just to promote or market your
brand, product or service through a video. A strong marketing campaign involves
a different mix of videos like customer testimonials, videos from live events,
how-to videos, explainer videos, corporate training videos, viral
(entertainment) videos the list goes on. Video is a versatile and engaging
content format that gives us a real-life picture of what is going on. This
video content is easily entertaining people in social media and it can give a
potentially huge return on investment. We all know that
ads on a portal gets displayed in a queue one after the other no matter how
good your ad is ,but Digital marketing services in Chennai are working round the clock in order to give
you best results out of your campaign. Online marketing companies in Chennai not only gets you a wider reach but
also brings you the right audience for your product.
WHY VIDEO MARKETING
Video is a Gold Mine for SEO. It can increase your
search engine ranking, conversions, click-through rates, and open rates. But
you also have to reach to your target audience. Apparently, YouTube is the
second largest search engine after Google, so if you properly tag a video can
bring out wonders for your SEO. Video boosts the conversions rate for your
product. A recent survey has found that 57% of online users tend to buy a
product after watching a video that demonstrates the product. A consumer can
access these anytime anywhere through a smartphone. The same is not true with a
traditional method of marketing. With video, you reach to a user anywhere in a
cost-effective way.
Let me share you 5 stats that prove marketers need
a video for their brand
NEED # 1 INFORMATION AND EDUCATION
97% of customers claim that videos help them
understand their products. People are searching for products through the
internet to know how it works. Marketers in many fields need to approach
audiences with value-based information rather than concentrating only on sale.
NEED #2 SEARCH ENGINE OPTIMIZATION
Search engine love videos because they see them as
high-quality content, make more effective compared to reading facts in the
text. Videos help with longer time engagement and lower the bounce rate for
your website. Generally, if people spend a lot of time over your content,
there’s a high possibility of making the audience get into your website and check
out what they offer. These videos tend to click on results that contain videos
a lot more often.
NEED #3 STAYING COMPETITIVE
Of course, brilliant competitive advertising is one
of the strategies you can use to get in front of your competitors’ audience. To
execute this campaign must be a watchable and true view adding in how much
value you give for the audience. You can promote the video by using
storytelling type of media which catches audience attention and hold it while
they’re actually entertained by it.
NEED #4 ATTACH PERSONALLY
Your goal is to hook up the audience, which means
your videos have better look enticing to your prospective audience. Developing
video marketing is done by conducting market research, competitive analysis and
gathering target market insights. Once you get hold of this information you can
shape your strategy, you can determine your message. After creating a strategy
and developing your message, you should select a marketing company to bring
your vision to come to life.
NEED #5 BOOSTING CONVERSIONS
In video marketing capture the visitor’s attention
and then redirecting them by using a call-to-action button that they can
convert for your business. Videos can leads directly to sales which happen when
you subsequently explain about your service. Like everyone knows most of the
information is transmitted to our brain is visual. Always videos give you the
opportunity to share your video content more effectively energetically within
the span that you have a visitor’s attention.
Over to you
The one thing you always keep in mind that
creating video for the campaign is that it should always need to add value to
the audience and at the same time it should entertain them.In this long run to pull the website users as
customers, Digital marketing companies in Chennai is always offering the best
services to the public at the very cheaper rate to ensure organizations are
getting the best value for their money. Most important thing is these best digital marketing agency in Chennai
helps all the small as well as the big unit to come up on the first page
of the search engine results. When the company website link automatically pops
up on the first page of the results, they will automatically grow up on their business
level and that is the big reason why thousands of customers are working
themselves with these SEO marketers.
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